Dynamic and Vibrant Corporate Photoshoot
For a recent corporate campaign, I had the pleasure of working with Paul and Ebony, a dynamic couple whose vision for their business was as clear as it was colorful. The focus of this photoshoot was not just to capture standard headshots but to create images that resonated with their brand's identity, particularly through the use of vibrant colors.
One of the standout aspects of this project was the strategic use of the color blue. This wasn't just any shade but a vivid, eye-catching blue that perfectly matched the Robinsons’ brand palette. To achieve this, I employed a creative technique involving colored gels on flash photography. This method allowed us to enhance the blue tones significantly, ensuring that each photo popped with the desired intensity.
However, maintaining the natural skin tone of Paul and Ebony was equally crucial. Thanks to the careful balancing act with additional colored gels, we managed to keep their complexions true to life amidst the striking blue hues. Their attire—a smart selection of blue jean fabrics—complemented the theme, tying the whole aesthetic together seamlessly.
The result was a set of vibrant, on-brand images that spoke volumes about the Robinsons' business ethos and personal style. The photoshoot was conducted with efficiency, yet no detail was spared, ensuring that every frame captured the essence of their dynamic professional persona.
These images not only serve as powerful visual elements for their campaign but also stand as a testament to the possibilities of creative photography in enhancing corporate branding. This project was a fantastic blend of technical skill and artistic vision, resulting in a portfolio that the Robinsons were thrilled to integrate into their business communications.
